Work with cloudThing’s business and design teams to identify opportunities to in new and existing markets to disrupt and offer a new digital product. Clearly define a problem and solve it through a new digital service, validating the solution with real users before investment.
Start-ups and existing organisations alike are always looking for new revenue streams by offering something unique to users through digital technology.
This is of course, much easier said than done and requires a great deal of work prior to the first line of code even being written to do everything possible to ensure that your investment in a new service will be a success.
cloudThings design approach is to view any digital service as a ‘product’.
While products are often thought of as physical items, even SaaS digital products, every a service should be approached in this manner.
The reason for this, is to approach the ‘product’ as a user, understand who would use this product, what they would expect from it, how they would use it if they had no prior experience of using it and what are they likely pay for to take advantage of it.
This is the first stage of the cloudThing design thinking process, which although not totally linear, revolves around building personas clearly for all users of the product and validating these stories clearly with real users in workshops.
Defining this early helps ensure all parties from management, developers to potential investors all have the same clearly defined objectives for the product build and a shared vision for the reason for the product to exist.
Extensive research into the potential product, the existing landscape and competitive analysis is then undertaken by our design team, through a combination of user interviews, contextual inquiries and wire-framing mean that the design for your product is built with the user at it’s heart and there is no disconnect between the vision for what the product ‘should be’ and what it is.
In parallel to the design process, is the Business Architecture, which is to ensure the long-term success of the investment for the project.
We’re experienced at building products as a platform, which can allow for future integration with third parties, roadmap for future features and defining what the MVP looks like.
We then interpret both the business architecture requirements and wireframe designs into functional User Stories into user personas, scenarios, user journeys and a coherent information architecture that allows us to produce working prototypes we can iterate and refine with you.
The final step is to produce the Hi-Fidelty designs that bring it all to life.
This helps build a business case to investors and ensures the overall solution architecture for the product is tied closely to the initial design research and built for the future of the product.