news & Things

Comic Relief Are Making Red Nose Day An Annual Event

news & Things
wooden toy

04th Jan 2022

Sport Relief is set to become all-year-round campaign after years of being held alternatively with Red Nose Day.

Red Nose Day will now be held every 12 months and the details of how Sport Relief will be operated are to be announced in the following months.

Sport Relief has always alternated with Red Nose Day since it’s debut campaign in 2002, but has always raised less money than Red Nose Day.

And, after a “Difficult Sport Relief 2020”, according to Comic Relief’s latest annual accounts, despite being severely affected by the pandemic it still raised £2.3m more than the previous event in 2018, and so it plans to evolve the once biennial event into all seasons format.

Making Red Nose Day an annual event would create income stability for the charity, and also open the door to new opportunities.

 

For the first time in 20 years we’re changing from alternating Sport Relief and Red Nose Day campaigns to Red Nose Day becoming annual and returning every March, and Sport Relief evolving into a year-round brand from 2022.

Sport Relief is set to partner with major events, sports projects and sports stars, with more details set to be announced in the new year.

This is happening at a time where Comic Relief is focusing on fundraising and using pop culture and sport for social change all year round.

Alex Botha, Chief Operating Officer at Comic Relief

 

The accounts, for the year to the end of March, also show that its annual income was down by almost £4m year on year to £74.1m, partly because its income in 2019/20 was boosted by the one-off Big Night In Campaign held to raise funds during the coronavirus pandemic.

Despite this, the charity recorded a deficit of £12.1m, as it spent £86.2m – down from £105.6m from the previous year.

This was achieved by a “continued acceleration of the allocation of funds raised in prior years to ensure that we have delivered the maximum impact in challenging times”, according to the charity.

To adapt to the growing pressures of the pandemic, Comic Relief reduced staff costs by more than £3m to £10.8m in 2021.

Following a 2013 criticism of the charity, in which it was discovered it held investments in arms, alcohol and tobacco, states all its investments were ethical and it has not invested in fossil fuel extraction companies since 2017.

It also reiterates its commitment to modernise and update appeal films, by producing films from Kenya, India and South Africa using local crews, and local people leading the films in front of the camera.

More news & Things

More news & Things


James Crossland in Tech

400% Increase In Microsoft Teams Usage: Can This Bridge The Gap Between Frontline Workers & Their Managers?

Microsoft recently made changes to its Teams and Viva platforms ahead of the February 1st Cloud For Retail general availability – and published a report alongside the changes which outlines the challenges frontline workers are facing in 2022. According to Jared Spataro (Microsoft’s CVP for Modern Work), Microsoft defines a frontline work as “folks who […]


James Crossland in CENTRAL GOVERNMENT

Ukraine Target Of Sustained Hacking: Early Reports Point The Finger At Russia

Cyber Actors threatened citizens with the publication of their private data A number of government websites in the Ukraine recently came under fire from a sustained hacking attack on the 13th of January, which involved cyber attackers distributing menacing messages which appear to be aimed at intimidating Ukrainian citizens. A Facebook post by the Ministry […]


James Crossland in CENTRAL GOVERNMENT

West Mids Transport Chiefs Have Agreed Priorities For A £1.3bn Investment In The Region

A list of preferred priorities and schemes will now be submitted by the combined authority to the Department for Transport for final approval.   That £1.3bn of investment will be spent on over fifty different transportation improvement projects within the West Midlands, with a full list to be published as soon as the DoT have […]


James Crossland in CENTRAL GOVERNMENT

UK Government Removes Community Wealth Fund Amendment From Upcoming Bill

The UK Government have just removed an amendment from the upcoming Dormant Assets Bill that would allow for the creation of Community Wealth Funds… however acknowledged  there was a lot of widespread support for the concept.   The amendment, previously added by the House of Lords, was removed in the House of Commons during its […]


James Crossland in Non-Profit

Wales Has An Additional Duty To Climate Change Due To Its Coal Mining Past – Conservationist Claims

Leading Welsh NonProfit conservationist claims Wales has a ‘particular responsibility’ to help fight climate change due to its coal mining history.   Ru Hartwell, director of NonProfit Carbon Link, has recently been quoted as saying Wales ‘invented’ a model for industrial development based almost exclusively on exploiting fossil fuels.   Carbon Link runs a tree-planting […]


Chloe Smith in NonProfit

What Happens Once the Small Charities Coalition Closes Its Doors For Good?

A breakdown of what the closure of the membership body means for the more than 16,000 organisations it serves, and what the sector needs to consider following its impact. Small Charities Coalition announced in December that lack of funds has meant it will close in spring.   [We have] exhausted all possibilities to secure funding […]


Send us a Message






    Call cloudThing
    0121 393 4700
    DEVELOP • DYNAMICS • DEVOPS • DATA
    By pressing send you agree to our Terms & Conditions